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The science behind

the superfoods

The Core Pillars of Health

Generations of deep scientific research has unquestionably contended that the cornerstones of good health can be condensed into the following crucial pillars - Nutrition, Mental & Emotional Wellbeing, Sleep and Exercise. Fulfilling and balancing these pillars daily keeps our bodies functioning at optimal physical performance, and ensures peak mood and mental health.


Mental & Emotional Wellbeing


Physical Activity

Eat the Rainbow

The concept of “eating the rainbow” means consuming a diverse variety of different coloured fruits and vegetables every single day, which provides higher levels of specific nutrients and a multitude of specific health benefits. Eating the rainbow daily is your gateway to harnessing the power of real food as medicine.

Over the past decades, thousands of published studies have amassed supporting recommendations to consume a broad range of fruits and vegetables every day for physiological and psychological health.

The WHO (World Health Organisation) recommends eating approximately 400g of fruits and vegetables per day.

The Institute for Functional Medicine recommends including the entire spectrum of rainbow colours to ensure proper nutrition and good health.

These colourful plant-foods contain not only a plethora of vitamins, minerals, and fibres, but also are, most importantly, the richest source of different types of phytonutrients. Each colour represents a unique set of phytochemicals with a variety of distinctive nutrients.

Fun Fact


varied phytochemicals are present only in fruits, vegetables, and grains.


A Review of the Science of Colourful, Plant-Based Food and Practical Strategies for "Eating the Rainbow" by Deanna M Minich

A rainbow a day,
keeps disease at bay

Phytonutrients are specific compounds present in colourful fruits and vegetables, which protect us from various chronic diseases. They provide many health benefits, acting as antioxidants to protect our bodies and as antibacterial, antifungal and antiviral agents to stimulate immune health. Phytoconstituents reduce occurences of various cardiovascular diseases and cancers, reduce the risk of cognitive decline and psychological distress, lower cholesterol levels and have anti-thrombotic and anti-inflammatory properties.

reduce the risk of cognitive decline and psychological distress, lower cholesterol levels and have anti-thrombotic and anti-inflammatory properties.

A daily diet rich in colourful fruits and vegetables packed with a spectrum of natural plant nutrients is essential for optimal health and peak performance of body & mind every single day.


  • Prevent against lung diseases, heart ailments, prostate cancer
  • Modulate the immune system
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Oranges & Yellows

  • Support communication between cells
  • Support white blood cells (WBCS)
  • Help fight against bacterial and viral infections
  • Maintain gastrointestinal health
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  • Rich in cancer blocking properties
  • Promote gut health and healthy digestion, and are natural detoxifiers
  • Important for nervous system function as well as for the production of red blood cells
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Blues & Violets

  • Help in boosting mood
  • Assist in learning and memory
  • Help regulate blood sugar levels
  • Delay cellular aging
  • Anti-inflammatory properties
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  • Regulate the immune system
  • Anti-cancer properties
  • Antiviral and antibacterial properties
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